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THAT’LL B THE DAY
Mercedes doesn’t often get it wrong but with the B-Class, it developed and brought to market a car that rather confused the public. What was a B-Class? What did it compete against and why should I buy one?
Mercedes said it was a premium mini-MPV but the asking prices were way above other cars in this sector. Which was one reason why, while the renaissance of Stuttgart’s smaller A-class continued apace, the B didn’t fare so well, squeezed into a microscopic market niche. If you wanted an Audi A3 or BMW 1 Series but needed more versatile space, didn’t care about handling and had a decent budget, you might buy one. As you might if you wanted a mini-MPV and didn’t mind paying over the odds for a three-pointed star on the bonnet. A pretty limited marketplace in other words.
Seasoned used car buyers will know what happens next. With a lack of image and little in the way of used market driven demand, residuals crumble and bargains can be picked up for the used buyer who thinks the B-Class’ blend of qualities are just the ticket.
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