DesperateSeller.co.uk is the brain child of Directors Russell Berry and Rodney Joseph and was set up in 1999. Both had a vision of providing people with an alternative method of selling their cars in a way that was easy, effective and offered good value for money.

The founders soon discovered that the service not only worked well for sellers that were "desperate" to sell their cars but also for any seller that wanted a quick and cost effective way of selling their car.

DesperateSeller.co.uk is now considered one of the UK's leading car websites for selling cars. Its mission is to become the UK's number one site for car selling, used car searches and motoring related content.

The company continues to be focused on providing consumer-focused motoring services directly through the web.