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Searches for Small Cars Increase Dramatically on Desperate Seller
(29 September 2006)

Following the high fuel prices consumers have endured over the past few months, together with the start of a new university year, consumer searches for smaller cars have increased dramatically according to the latest figures from Desperate Seller.co.uk.

The Ford Fiesta, Ford’s supermini has topped small car searches on the site for the past month. It’s not surprising; incredibly spacious for this category and great value for money, overall the Fiesta is a fantastic performer. Coming a close second is the reliable and highly popular VW Polo. A solid car with plenty of space, top class residual values and a comfortable and easy drive, its understandable why the VW Golf has show significant increases in the number of searches on Desperate Seller.co.uk.

Other vehicles showing significant increases in the number of searches include, the Honda Civic, Fiat Punto and Renault Clio, offering some of the best small cars around.

“One of the ways we know that people are looking more for smaller-sized and compact vehicles is by monitoring the search activity on our website," said Russell Berry, co-founder of Desperate Seller.co.uk. "However, even as smaller cars are gaining in popularity, searches on the site still remain consistently high for fuel efficient vehicles.”

The Toyota Prius, recognised as the UK’s greenest family car, has featured in the Top 10 number of vehicle searches on Desperate Seller for the past seven consecutive months. The five door Prius uses battery power to back up a 1.5-litre petrol engine and emits just 104g/km of CO2, the lowest of any fuel efficient vehicle available for sale.

If you’re looking for a new or used car, start your search with Desperate Seller.co.uk, the UK’s leading car selling website.

For further information, please visit; www.desperateseller.co.uk

For further information, please contact:
Katie Olver
Momentous PR
T: +44 (0) 208 614 6816
M: +44 (0) 781 484 5376
E: kolver@momentousuk.com

About Desperate Seller
Desperate Seller.co.uk is the UK’s premier car buying & selling website. Established in 1999, the site was the UK’s first to offer a multi-website car advertising model, designed to reduce the time, stress and money involved in buying and selling new and used cars. Now with over 130,000 new and used cars on the site, and powering used car classifieds for BBC’s Topgear.com, Wisebuyers.co.uk, Excite.co.uk and Yahoo! Cars, Desperate Seller attracts a massive national audience of car buyers and sellers.

For further information on Desperate Seller, visit: www.desperateseller.co.uk

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